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RESUME


Social Media Manager  

  • Solely manage all Del Taco's dynamic ever-evolving social media strategy, accounts and digital presence

  • Reports directly to CMO & Marketing Director

  • Head Copywriter, Content Creator & Social Metrics Analyst, & Asset Manager

  • Promotional campaign developer & manager

  • Social Consumer Insights Analyst

  • Social Content Team Director

  • Create content calendars & event activation plan

  • Influencer Manager

  • Social Customer Service

  • Photographer, Videographer and Graphic Design Artist & AR Filter Creator

  • TikTok Creator, Paid Growth Specialist & Strategist

  • Audience Growth up 258% & Overall Engagement Rate up 1,223% since my start

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Social Media Coordinator
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  • Solely managed Tilly's 9 Verified Social Accounts

  • Reported directly to CEO & Creative Director

  • Content Creator including video, product photography and influencer content & graphic design

  • Face of "Tillys Social" and live content

  • Head of Social Strategy

  • Social Photoshoots Manager

  • Athlete, model and influencer liaison

  • Create & Manage Social Calendars

  • Social Customer Service Manager

  • Paid Ad Developer

  • Social Growth Specialist

  • Head Copywriter

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  • Ran all social and email marketing campaigns from storyboard ideas to execution

  • Creative Content Producer

  • Photographer, Videographer & Graphic Designer

  • Social Media Manager

  • Copywriter

  • Manager of brand partnerships and client relationships

  • Grew business sales through social platform campaign and website SEO

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  • Graphic design, video editing & photoshop

  • Social Media Analytics Strategist  

  • Grew Organic Social Following

  • Created and wrote all promotional write-ups, tri-folds, press-releases & newsletters

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  • Integral part of the management team

  • Assisted the creative director with floor sets

  • Personal liaison to VIP athletes and customers

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Social Media Coordinator 

Marketing Director
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Programmer
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  • Promoted from intern to programmer

  • On-stage Emcee

  • Conducted and wrote dynamic showcase interviews with athletes and directors

  • Handled publicity, press releases and media relations

  • Managed a team of volunteers

  • Researched and scouted films and filmmakers; reviewed and selected submissions

  • Directed social media platforms for films, premiers and festival

  • Worked with social media analytics, online ad programs, Photoshop and video editing

#5ChristinaMassariSpring2017NewportBeach
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Skills

  • Social Media Strategy

  • Adobe Suites

  • Microsoft Office

  • Facebook Ads

  • TikTok Ads

  • Sprout Social

  • Hootsuite

  • Google Analytics

  • Facebook Creator Studio

  • TikTok Creator Marketplace

  • Spark AR Studio

  • Basecamp

  • Planoly

  • Canva

  • Wix

  • SquareSpace

University

Bachelor of Arts Degree From California State University of Fullerton​​​

  • First student to showcase action sports segments on Live Television for Titan TV

  • Deans List Honors

Download Full Resume
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